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Since 2005 when the World Health Organisation started to advocate serious viral disease planning the United Kingdom ran or participated in nine major simulation exercises on pandemics, some of them pan-European initiatives. To understand the magnitude of the task let me briefly describe an example, that of Covid-19 in one country.
Not as scintillating as the Boston Globe series (" Blueprints for a downtown Boston | Boston Globe "), but at least the business community is concerned about reputation and brand and identity management. From destination managers to city brand managers to community asset managers.
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