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Social Media for Social Good: What role does social media play in creation of and sustainability of social movements? A Social Movement Case Study Examining Occupy Wall Street and the Tea Party.

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At the same time, traditional political movements—those linked to candidates or issue campaigns—have responded to opportunities presented by the new media environment by becoming hybrid organizations, centrally managed but enabling a relatively entrepreneurial base (Bimber, Flannagan, & Stohl, 2005). Political Communication 25 , 269–289.