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Since 2005 when the World Health Organisation started to advocate serious viral disease planning the United Kingdom ran or participated in nine major simulation exercises on pandemics, some of them pan-European initiatives. To understand the magnitude of the task let me briefly describe an example, that of Covid-19 in one country.
One of my earliest pieces " Town-City branding or "We are all destination managers now" " (2005) was later expanded into the concept of a city's elected officials and stakeholders are its brand managers in commercial district revitalization framework plans I wrote in 2008 for Cambridge, Maryland, and Brunswick, Georgia. north of Toronto.
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